Pre-launch & brand activation
Every channel set up, a brand that looks the part and a launch campaign that builds a queue, so day one is never your quietest day.
Most restaurants open to friends, family and a handful of curious locals. Then the hard work starts, with no audience, no reviews and no search presence.
Pre-launch and brand activation are one job: getting every channel, the brand and the opening campaign ready before your doors open. Social, Google, ads, email, bookings and ordering are set up and connected, the brand kit and menu are designed, and a launch campaign builds anticipation across your catchment.
On opening day we push across paid and organic channels, then move you straight into a monthly plan so the momentum carries on. It suits openings, relaunches and new locations.
Deliverables
Outcomes we report on. No guarantees, just evidence every month.
Before anything goes live
Brand, audience and competitors, including indirect ones.
Weeks before opening
The channels people will check before they visit.
Opening and beyond
Paid and organic activity across your catchment.
Fixed-scope project · from £4,999 · website quoted separately
This is a one-off project, priced separately from the monthly plans. Many clients move into a plan afterwards.
Diner · Shepherd’s Bush, London
A London diner launched from scratch, with a website, influencer buzz, search and ads, and short-form video that passed a million TikTok plays.
1M+ TikTok plays
Punjabi restaurant (new opening) · Calcot, Reading
A new Punjabi restaurant in Reading, launched with a Branded website, a pre-launch campaign and city-wide SEO.
180% more covers after opening
Businesses opening, relaunching or expanding to a new location. The scope is confirmed before we start, and the work moves straight into a monthly plan after opening.
From £4,999 for everything in the launch package, with the scope and any ad spend agreed in your proposal before work begins. A customised website is quoted separately, as are leaflet printing and distribution.
Tell us about your venue. You’ll get a specific proposal, not a template.