Start with what you need. Build when it makes sense.

Google Search Ads

Be there the moment someone nearby searches for what you serve. We run a focused Google Search campaign for searches like “Indian restaurant near me” or “birthday meal in Bedford”, timed around your opening hours, with negative keywords so you don’t pay for clicks that were never going to book.

Landing pages

Send ad clicks somewhere built to convert, not just your homepage. Each page shows your best dishes, your reviews and one clear button to call or book, and we test versions to see which brings in more bookings.

Conversion tracking

Know exactly what your ads bring in. Every call, booking, enquiry and request for directions is traced back to the ad and search behind it, so you can see what each pound is doing for you.

Budget optimisation

Your budget follows the results. We review your campaigns regularly, cut spend on searches that don’t turn into customers and put more behind the ones that do.

AI-assisted testing

AI helps us research keywords, test ad variations and pull reports together faster. An experienced restaurant marketer still makes every decision and signs off every ad.

Monthly performance review

Each month you get your calls, enquiries and cost per result in plain English: what moved, what didn’t and what we’re changing next.

Local SEO, AEO and GEO

Climb Google for the searches your customers actually make, and get recommended when people ask AI tools where to eat. We handle the on-page and technical work, local content and quality links, then add the structured data, consistent listings and clear answers that help ChatGPT and Google’s AI Overviews understand and suggest your restaurant. Your AI Overview visibility is tracked too.

Google Business Profile

Your Google profile is often the first thing a hungry customer sees. We keep your categories, menu, photos, opening hours and posts complete and accurate, so you show up properly on Maps and in local results.

Conversion rate optimisation (CRO)

Turn more of your website visitors into bookings. We look at how people move through your site and where they drop off, then make changes such as clearer booking buttons and faster pages. Basic website updates are included.

Monthly rankings report

See your progress every month: keyword positions, traffic and AI Overview visibility, plus a 30-minute call on what moved and what comes next.

Meta lead ads

Build a list of local customers you can bring back again and again. We run Facebook and Instagram ads around a tempting offer, such as a birthday reward or a dish on the house, and every name and email goes straight into your customer list.

Email marketing

Stay in your regulars’ inboxes and give them a reason to book on quieter nights. We write, design and send a weekly email to your list, and report opens and clicks every month.

Review strategy

More Google reviews, and every one answered. Review cards and a follow-up email to recent diners bring new reviews in. Negative reviews come to you first, and we never reply without the full picture.

Organic social

Keep your Facebook, Instagram and Google Business Profile active with 2–3 posts a week, made from the photos and video you already have. Want fresh content? Add a content shoot.

Results dashboard

Calls, bookings, directions and reviews in one place, so you can see what’s working at a glance instead of reading five different reports.

Content shoots (add-on)

Fresh photos and video shot at your restaurant and planned with you, ready for your ads, landing pages and socials. We’ll recommend the right shoot when we speak.

Everything in Booked, for every site

SEO, Google Ads, Meta, email and reviews run for every location, all under one strategy for the group.

Geotargeted campaigns

Reach the right people around each site, from office workers at lunch to families at the weekend, without your locations competing against each other.

Email automations

Welcome emails for new sign-ups, birthday offers and a gentle nudge for guests who haven’t been back in a while, all running automatically alongside your weekly email.

Multi-site reporting

Every location side by side, so you can see which sites are growing, which need attention and where to focus next.

AI visibility monitoring

Each month we check how ChatGPT, Gemini and Perplexity describe and recommend your restaurants, and fix anything that’s missing or wrong.

Fortnightly strategy sessions

Every two weeks you sit down with the person running your account to go through results, priorities and the plan for the next fortnight.

Content shoots (add-on)

Photo and video shoots across your sites, planned with you, to feed your ads, landing pages and socials. Priced on your call.