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Social media advertising

Social media advertising

Ads that sell tables, tickets and orders, not just likes.

BookedGroup
Social media advertising

The problem

Your food’s good and your room looks great, but the people who’d love it don’t know you exist, or they saw you once and forgot.

What it is

Meta lead ads are included in Booked, and Meta advertising is included in Group. If Meta is all you need, run one of two focused campaigns on its own: Brand Awareness, once or ongoing with no minimum term, or Jaw Dropper: Leads, on a 3-month minimum, then month to month. Not sure where to start? We usually begin with Brand Awareness and move to Jaw Dropper once your audience is built.

Our approach is test, then scale. New creatives go out on a small budget, the strongest get the spend and the rest are switched off, so your ads always show what’s on now.

Ad spend is paid directly to Meta. We agree the budget with you, start small and scale what works.

What you get

Deliverables

  • Ad account, pixel and tracking set up
  • Local targeting by town, city or radius
  • 6 new creatives a month across photo and video
  • Retargeting people who saw you but didn’t act
  • Weekly optimisation
  • Monthly performance review

What it changes

Outcomes we report on. No guarantees, just evidence every month.

  • Reach diners who live and work near your venue
  • Bookings and leads you can count
  • Creative that’s tested in market, not guessed

Two focused campaigns

Brand Awareness

£1,500/month · + ad spend, no minimum term

“I didn’t even know you were here.”

Put your restaurant in front of new customers who don’t know you exist yet. Built for awareness on social, not sales. £1,500/month, plus ad spend, suggested and agreed with you.

  • Meta awareness campaign across Facebook and Instagram
  • 6 creatives a month, from a fresh content shoot every 2 to 3 months
  • A brand guide, refreshed each quarter
  • Retargeting to keep you front of mind

You’ll see: reach, engagement rate and who’s coming back

Jaw Dropper: Leads

£1,500/month · + ad spend, 3-month minimum

“You have an offer people would love. No one’s seeing it.”

One offer, all the focus: built to drive a single goal, such as filling lunch or a quiet night. £1,500/month on a 3-month minimum, then month to month, plus ad spend, suggested and agreed with you.

  • 2–3 offer ideas developed and tested
  • 1 Meta lead campaign, 6 creatives a month, from a content shoot every 2 to 3 months. We also reuse your own content where it’s good enough
  • Custom audiences built from your customer list
  • Retargeting people who saw the offer but didn’t respond

You’ll see: leads, cost per lead and form completions. Needs an email platform or our Email Campaigns add-on.

Questions

Can I switch between Brand Awareness and Jaw Dropper?

Yes. Brand Awareness has no minimum term, so you can move from it whenever it makes sense. Jaw Dropper: Leads has a 3-month minimum, then runs month to month, so you can switch after the first three months. If you’re not sure where to start, we begin with Brand Awareness and move to Jaw Dropper once your audience is built.

Do I need to supply photos and videos for ads?

No. We build the ads from the photos and video you already have. If you need fresh creative, add a content shoot and we’ll advise on it when we speak. You’re welcome to send us extra material too.

What does Jaw Dropper need from me?

A strong offer and somewhere for new contacts to go: your email platform, or our Email Campaigns add-on.

Let’s grow your business.

Tell us about your venue. You’ll get a specific proposal, not a template.