Ready to grow your restaurant?
Learn from the team behind 100+ restaurant partnerships across the UK since 2014.
Named clients, real numbers.
Every figure comes from a named client and is backed by dated evidence.
American BBQ restaurants · London, Liverpool, Nottingham, Southampton
83%
lower cost per click
An American BBQ brand, now six restaurants in four cities, supported with national SEO, location-led Meta campaigns and website work.
Read the case study
Argentine steakhouse · Doncaster
£1.50
cost per call from Google Ads, down from £5 in one month
An Argentine steakhouse in Doncaster: Google Ads cost per call fell from £5 to £1.50, and website users grew from 5,000 to 20,000 in one month.
Read the case study
Kushboo
Indian restaurant · Kettering, Northamptonshire
82%
higher weekly turnover
An established Indian restaurant in Kettering that grew weekly turnover through social advertising and a review strategy, and kept trading strongly through Covid-19.
Read the case study
Fast-tracked
bespoke website, live in time for their opening launch
A seafront café and wine lounge in Hunstanton, Norfolk. A bespoke website built at short notice and fast-tracked for opening, with table bookings and gift cards built in.
Read the case studyTrusted by UK restaurants, groups and franchises
We partner with independent restaurants and multi-site groups across the UK to get them found, fill their tables and keep customers coming back.
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Experience. Expertise. Established since 2014.
We’ve worked inside restaurants ourselves, and members of our families run restaurants of their own. We know what a Saturday service, a quiet Tuesday and a supplier price rise feel like.
Twelve years of restaurant marketing means we know what works and what doesn’t. We put your budget where it fills tables and protects your margins, not into vanity metrics. And we never promise what we can’t deliver.
We only work with restaurants and hospitality, so we already know your calendar, your margins and your customers. No learning on your budget.
Domain, ad accounts, social profiles and customer data stay in your name. We never take a cut of ad spend.
Four plans and add-ons with published prices and clear inclusions. No surprises on the invoice.
How we work
We cap how many restaurants we take on, so every client gets proper time, focus and energy from our team, every month. We’d rather work with fewer restaurants for longer, and grow with them, than churn through many.
01
Capacity is capped, so your account never gets lost in a queue.
02
Strategy with the people doing the work, not a rotating account handler.
03
We plan in quarters and years, not one-off campaigns, and treat your business like our own.
Four plans, each building on the last. Add-ons such as content shoots, email automations and the Viral Pack can go on top of any plan.
Start with the problem that’s costing you most, and step up when the results justify it.
The Problem
“We just need more brand awareness.”
Awareness where it counts
Plan promises
Restaurants that need to be found by people nearby, right when they’re ready to eat.
What’s included
One Search campaign with two or three focused ad groups, aimed at people nearby looking for what you serve, from “Indian restaurant near me” to “birthday meal in Bedford”. Negative keywords stop wasted clicks, and ads are scheduled around your opening hours.
Pages built for the campaign, not your homepage: menu highlights, reviews and one clear button to call or book. We test versions to find which turns more searches into bookings.
Calls, direction clicks, booking clicks and enquiries traced back to the ad and search that produced them, so you can see what each pound brings in.
Campaign data reviewed regularly. Spend moves away from searches that don’t convert and towards the ones that do.
AI speeds up keyword research, ad variations and reporting. An experienced restaurant marketer makes every decision and signs off every ad.
Your numbers in plain English, with what moved, what didn’t and what we’re changing next.
Who it’s for
The Problem
“Customers are searching for exactly what you serve. They’re finding someone else.”
Get ranking higher on Google and AI Search
Plan promises
Established independents with a strong reputation that Google doesn’t reflect yet.
What’s included
Local SEO for the searches your customers actually use: on-page work, technical fixes, local content and quality links. AEO and GEO make your restaurant easier for AI tools such as ChatGPT and Google’s AI Overviews to understand and recommend, through structured data, consistent listings and clear answers on your website. AI Overview visibility is tracked.
Categories, menu, photos, opening hours and posts kept complete and accurate, so you show up properly on Google Maps and in local results.
We look at how visitors move through your site and where they drop off, then make changes that turn more visits into calls and bookings, such as clearer booking buttons and faster pages. Basic website updates are included.
Keyword positions, traffic and AI Overview visibility each month, plus a 30-minute call on what moved and what’s next.
Who it’s for
The Problem
“Your competitor is fully booked on a Tuesday. You’re not. The food’s better.”
Grow audience and repeat business with an ROI focus
Plan promises
Established single-site restaurants ready to grow.
What’s included
Ads built around an offer, such as a birthday reward or a dish on the house, that collects names and emails from local people. Every lead goes straight into your customer list.
A weekly email to your customer list, written, designed and sent for you, with opens and clicks reported each month. It gives regulars a reason to come back on quieter nights.
Review cards and a follow-up email to recent diners bring more Google reviews in. Negative reviews come to you first; we never reply without the full picture.
Posts on Facebook, Instagram and Google Business Profile, made from the photos and video you already have. Want fresh content? Add a content shoot.
Everything in one place, so you can see what’s working at a glance without reading five reports.
A photo and video shoot at your restaurant, planned with you, to feed your ads, landing pages and socials. We’ll advise on the right shoot when we speak.
Who it’s for
The Problem
“You’re running a restaurant and the marketing department.”
Every channel, one team
Plan promises
Restaurant groups with two or more sites who want every channel handled.
What’s included
SEO, Google Ads, Meta, email and reviews run for each location, under one strategy for the group.
Ads that reach the people around each site separately, such as office workers at lunch or families at the weekend, so your sites don’t compete with each other.
A welcome for new sign-ups, a birthday offer, and a nudge for guests who haven’t been back in a while, all on top of your weekly email.
See which sites are growing, which need attention, and where to focus next.
A monthly check of how AI tools describe and recommend your restaurants, and fixes for anything missing or wrong.
A strategy meeting every two weeks: results, priorities and the plan for the next fortnight.
Photo and video shoots across your sites, planned with you, to feed your ads, landing pages and socials. Priced on your call.
Who it’s for
Not sure which fits? Build an estimate or tell us about your venue and we’ll recommend one on a 20-minute call. Prices exclude VAT; ad spend is paid directly to Google and Meta.
Need one thing done well?
Not every restaurant needs a full plan. Pick the one campaign that fixes your problem, then run it once or keep it going. No minimum term, except Jaw Dropper: Leads (3 months).
TikTok and Instagram
Venues with personality that want people talking. Built for buzz, not direct sales.
Sample video coming soon
Note: these are staged sample videos.
Meta: Facebook and Instagram
Venues that want to be seen on social, where nobody knows you’re there yet. Built for awareness, not sales.
Sample video coming soon
Meta: offer-led
Restaurants with one goal to push, like a lunch offer, and an email or SMS list for the leads to go to.
Example offer ad coming soon
Need more than one? Our plans bring them together under one team and one strategy. Compare plans
Restaurant owners on working with us.
One of our best weekends
“Working with Restaurant Genie, our Hoxton site had one of its best turnover weekends. They understand how a restaurant group actually trades.”
Ready for opening day
“We came to Restaurant Genie needing a premium website at short notice for our launch. They delivered it in time for opening, and we absolutely love it.”
Winning awards
“The results speak for itself. Within 12 months I was winning awards, top 1 position on TripAdvisor, top page on Google. They take care of all the marketing and I would not choose any other company to work with.”
Openings · relaunches · new locations
Pre-launch marketing and brand activation for new restaurants, relaunches and new locations. Every channel set up, a brand that looks the part and a launch campaign that builds anticipation across your catchment, so day one is never your quietest day. Then straight into a monthly plan, so the momentum carries on.
From £4,999
One-off project · website quoted separately
Launch film coming soon
01
Before anything goes live
Brand, audience and competitors, including indirect ones. Launch priorities and scope agreed before we start.
02
Weeks before opening
Google, TripAdvisor, social, email, bookings and ordering set up and connected, with your brand kit and menu designed.
03
Opening and beyond
Pre-launch Meta and TikTok campaigns, an opening-day push across paid and organic, then into a monthly plan.
We’re a UK restaurant marketing agency working only with restaurants and food businesses: restaurant SEO, Google Ads, social media advertising, food photography and video, and restaurant website design, all under one roof.
Our team brings 50+ years’ combined experience, so every channel is planned around how restaurants actually trade.
If you’re after more covers, not more likes, you’re in the right place.
Restaurant marketing services, under one roof.
From restaurant SEO and Google Ads to social media advertising, food photography, video and websites, every service is built for hospitality and works together to fill your tables.
Get found on Google, Maps and AI search when people nearby look for what you serve.
Be the first restaurant people see when they’re ready to book.
Ads that sell tables, tickets and orders, not just likes.
A feed that looks like your restaurant on its best night, every week.
Photography and video that make people hungry before they book.
Fast, mobile-first restaurant websites built to take bookings.
Your outsourced marketing department, run by people who know what a Saturday service feels like.
Build an audience before you open, so day one is never your quietest day.
Add to any plan
Restaurant websites
Built to rank on Google and to convert the people your ads send. Most restaurant sites look fine and leak bookings. Ours are built around the one job that matters.
Booking and enquiry forms on every build, and your customer journey mapped and approved before we design a single page.
A fast, technically clean Webflow build, SEO-ready from launch, so search and ad traffic lands somewhere that converts.
Features agreed in writing before the build starts, so there are no surprises on the timeline or the invoice.
Three ways to build
One-off fee. Copywriting included. Your domain stays in your name.
See website packages
Hunstanton, Norfolk
A seafront coffee and wine lounge, built Bespoke with SEO set up from launch so it could compete in search from day one.
Middlesbrough
Website rebuilt for an Arab-French restaurant’s relaunch, with the Meta campaigns landing on it: 500k+ targeted reach and a 7% click-through rate.
Free, honest advice
These are the problems restaurant owners bring to us all too often, usually after going with the cheapest option. Use this as a checklist with any agency, including us. This guide will help you navigate the maze far better.
No one controls Google or your customers. A guarantee usually means ranking for terms nobody searches, or a promise that quietly disappears.
Ask: What’s a realistic timeline, and how will I see progress each month?
If the agency owns your ad account, website, domain or social profiles, leaving means starting again from zero.
Ask: If we part ways, what do I keep? The answer should be everything.
When the fee is a percentage of spend, the agency earns more when you spend more, not when you get more bookings.
Ask: Is ad spend paid straight to Google and Meta from my own account?
A long minimum term protects the agency, not you. Good work should be the reason you stay.
Ask: What’s the minimum term, and what’s the notice period?
The person who wins your business often isn’t the one doing the work once you’ve signed.
Ask: Who exactly will run my account day to day?
Restaurant marketing runs on covers, quiet nights, seasons and local search. It’s a different job from selling products online.
Ask: Can I see named restaurant results, not industry averages?
Our plans start at £600 a month for Found (Google Ads), £1,200 for Found Plus (Google Ads plus SEO), £1,750 for Booked (search, reviews, Meta lead ads, a weekly email and light social) and from £4,500 for Group, for restaurant groups with two or more sites, all excluding VAT. Add-ons such as content shoots, email automations and the Viral Pack can go on top of any plan. Ad spend is paid directly to Google and Meta. Websites and launches are one-off projects.
Found and Found Plus run month to month with one month’s written notice. Booked, Group and any plan covering more than one location have a 3-month minimum, then continue month to month. A 3-month minimum may also be agreed on Found or Found Plus where it is written into your proposal. One-off builds need no ongoing contract after delivery. Prices are reviewed each April, with at least one month’s written notice of any change.
No. Our management fee covers strategy, setup, campaign management, creative direction, optimisation and reporting. Ad spend is charged by Google and Meta directly to your account. We manage how it’s spent; we never take a cut of it.
We won’t offer a ranking guarantee, because nobody controls Google. What we can tell you is that every restaurant we’ve done SEO for has reached Page 1 for its target searches, and you see the movement in your report every month.
We work on it as part of our SEO. AI search tools favour restaurants with accurate, consistent information, strong reviews, structured data and clear answers on their website. We build all of those. Nobody can guarantee what an AI tool recommends, and we won’t pretend otherwise. How AI SEO works.
Yes. Since 2014 we’ve worked only with restaurants and food businesses, from single independents to multi-site groups and franchises. Every plan is built for hospitality, not adapted from a generic agency package.
Not sure which route is right for your restaurant? Book a 20-minute call and we’ll give you a straight answer, even if that means we’re not the right fit.
Book a callTalk to Restaurant Genie
Share a few details and we’ll come back with the right next step, usually a 20-minute qualifying call.
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