Restaurant Genie

Restaurant Marketing Agency

Ready to grow your restaurant?

Learn from the team behind 100+ restaurant partnerships across the UK since 2014.

Trusted by UK restaurants, groups and franchises

Our Clients

We partner with independent restaurants and multi-site groups across the UK to get them found, fill their tables and keep customers coming back.

Bazaar logo
Red Dog Saloon logo
Tiger’s Diner logo
Tamarind logo
Chaat Haus logo
Cinnamon Lodge logo
Deshi Spice logo
TAO Leeds logo
The Coriander Club logo
Greyhound Cafe logo

Four problems. Three plans and add-ons.

What we fix

A great restaurant deserves a full house. These are the four things that usually stand in the way, and how we fix each one.

Get found

They can’t find you. Low on Google.

People nearby are searching for what you serve and booking someone else. We get you ranking on Google, Maps and AI search for the searches that matter.

ProofShilpa Indian: Page 1 for “Indian restaurants Cambridge”

Get booked

No more missed opportunities.

Parties, group tables, catering and private hire are searched for every day. Google Ads put you top for those high-value searches, with calls and enquiries tracked back to the ad. Get more bang for your buck.

ProofLa Boca: cost per call cut from £5 to £1.50

Get known

Create buzz. Stand out from the crowd.

Brand awareness ads, a monthly shoot and managed social put you in front of locals who’ve never heard of you, and keep you front of mind. Add the Viral Pack for weekly trend-led video.

ProofTAO Leeds: 1M+ views on a single viral video

Keep them coming back

Regulars, reviews and upkeep, as add-ons.

Add email marketing, review management or website upkeep to any plan when you need it. Pay for what you use, with nothing bundled that you don’t.

ProofDeshi Spice: TripAdvisor top 10 to #1 with review management

Recent results

Named clients, real numbers.

Every figure comes from a named client and is backed by dated evidence.

Why Restaurant Genie

Experience. Expertise. Established since 2014.

We’ve worked inside restaurants ourselves, and members of our families run restaurants of their own. We know what a Saturday service, a quiet Tuesday and a supplier price rise feel like.

2014Established. Not a new kid on the block.
Page 1on Google for “restaurant marketing agency”
50+years’ combined industry experience
100+client partnerships across the UK
1M+customer transactions supported across active accounts

How we compare

What you get with us, set against the usual alternatives.

What you getRestaurant GenieGeneral agencyFreelancer
Hospitality only, since 2014✓RarelyVaries
The person who sells it runs it✓Often not✓
Every channel, one team✓✓Usually one
Accounts and data in your name✓VariesVaries
Published prices✓RarelyVaries
Named client results✓VariesVaries

Our plans

Three plans, each building on the last. Add extras as add-ons.

Start with the problem that’s costing you most, and step up when the results justify it.

The Problem

“Customers are searching for exactly what you serve. They’re finding someone else.”

Found

Be found when they search

Our plan promise

  • Rank higher on Google for the searches your customers actually use. 10+ local search terms worked every month, with Page 1 as the target.
  • The obvious answer when someone nearby searches. Your Google Business Profile optimised and kept accurate, with your Maps position tracked.
  • More of the right people on your website, and more of them booking. New landing pages every few months, built around how your customers decide.
  • A bigger footprint across the web and AI search. Citations, links and listings that help Google and AI tools like ChatGPT recognise and recommend you.
  • Positions tracked and reported every month. Month-on-month movement on mobile, desktop and Maps, plus a 30-minute check-in.
from £600
/month ex VAT
No ad spend needed
 ·
Month to month · £300 setup, waived on a 3-month term

What’s included

  • Search Engine Optimisation (SEO), helping you rank higher on Google
  • 10+ local search terms, tracked from month one
  • Monthly on-page, technical and link-building work
  • Your website kept fresh and up to date, with updates done for you
  • Google Business Profile optimised and kept accurate
  • AI search foundations, with Google AI Overview visibility tracked
  • Monthly position report and a 30-minute check-in

Who it’s for

  • Single-site independents relying mainly on word of mouth
  • Real local search demand for your cuisine and area
  • An established website and domain with some history
  • An active business with menus, photos and content worth ranking
Not the right fit if…
  • A brand-new website or domain with no history
  • A very small site with only a handful of pages
  • Little or no search volume for what you serve in your area
  • A competitive city centre: you’ll need City-wide search (£1,300/month), not Local
  • You need bookings immediately (see Booked)

The Problem

“You’re growing by word of mouth alone. Nearby customers ready to book can’t find you.”

Booked

Turn searches into bookings

Our plan promise

  • Calls, enquiries and bookings from people ready to spend. A Google Search campaign live whenever your budget is, aimed at searches with real intent.
  • More store visits and direction requests. Ads targeted to your real catchment, reaching people nearby while they decide where to go.
  • Every lead tracked back to what produced it. Calls, forms, bookings and directions tracked from day one, with cost per lead reported monthly.
  • Budget moved to what’s making you money. Landing pages optimised and spend shifted to what converts, month after month.
£1,500
/month ex VAT
+ ad spend from £500/month, paid to Google
 ·
Month to month · £300 setup, waived on a 3-month term

What’s included

  • Everything in Found
  • Google Ads: 1 Search campaign with 2–3 targeted ad groups
  • 2–3 landing page optimisations
  • Every call, direction click and web visit tracked
  • AI-assisted keyword research, ad testing and reporting
  • Monthly results review: calls, enquiries, cost per result

Who it’s for

  • Established, trading restaurants with a location customers need to find
  • Customers who search because they want to eat now, or are planning a party, group booking or catering
  • Ratings and reviews strong enough to win the click
  • Real search demand nearby, and at least £500 a month for Google ad spend
  • Restaurants losing bookings to a more visible competitor
Not the right fit if…
  • Little or no search demand in your area
  • High-volume, low-value orders, such as delivery-only or e-commerce
  • A website that won’t convert: fix the site before spending on ads
  • Ratings or reviews that put people off once they find you

The Problem

“Your competitor is fully booked on a Tuesday. You’re not. The food’s better.”

Full House

Fill the quiet nights

Our plan promise

  • More of the right customers, every month. Search catches people already looking; Meta puts you in front of the ones who aren’t yet.
  • New local faces who’ve never heard of you. With Get Known, targeted reach across Facebook and Instagram, and retargeting from month 2 so they remember you.
  • New leads and customers from a strong offer. With Fill Tables, 2–3 offers tested, and every lead sent to your email list to follow up.
  • Fresh, professional content every month. One shoot, briefed before the camera comes out, powering 6 tested ad creatives and your feeds.
  • The name people talk about locally. Facebook, Instagram and TikTok managed for you, 12 posts and 8 stories a month, plus Google Business Profile posting.
£4,000
/month ex VAT
+ ad spend around £1,000/month (Google £500 + Meta £500)
 ·
3-month minimum · setup included

What’s included

  • Everything in Booked
  • One Meta advertising focus: Get Known or Fill Tables
  • 1 photo and video shoot a month
  • Facebook, Instagram and TikTok management
  • Google Business Profile posting
  • AI-assisted creative testing, targeting and content planning
  • Monthly strategy meeting

Who it’s for

  • Established restaurants, typically in a city with real competition
  • Multi-site or ambitious operators ready to grow
  • Strong food and a space worth seeing, ready to invest in being known
  • A positive reputation and a clear offer, or something that sets you apart
  • Someone available for a monthly shoot, and quick sign-off on content
Not the right fit if…
  • A lot of unresolved negative reviews: ads and content would amplify them
  • Unfixed operational issues or active complaints
  • An offer to push but nowhere for the leads to go, such as an email list
  • No one available or willing to be filmed
  • No £500 a month available for Meta ad spend

Not sure which fits? Build an estimate or tell us about your venue and we’ll recommend one on a 20-minute call. Prices exclude VAT; ad spend is paid directly to Google and Meta.

How we work

What happens when you get in touch

Every restaurant starts the same structured way, so nothing gets missed.

  1. 1

    Intro call

    20 minutes to check your business is ready for marketing and that we’re the right fit. Not every business is, and we’ll say so.

  2. 2

    Your proposal

    A plan and price built for your restaurant, not a template. Review it, ask anything, then decide.

  3. 3

    Deep Dive

    Held within 3 days of sign-off. Your strategy comes from what we learn about the business, and nothing goes live until tracking is in place.

  4. 4

    Monthly review

    Your results and next month’s plan, reviewed with you every month, without exception.

Your first 90 days

First 30 daysDeep Dive · setup · core fixes

Accounts and tracking set up, and foundational issues fixed. Marketing starts when the foundations are right, not before.

Days 30–60Marketing live · early signals

Campaigns live and the first data in. What’s working is scaled; what isn’t is adjusted.

Day 90+Full review · evolve

Your first full review against your goals, and the plan adapted for the next quarter.

A working guide, not a fixed commitment. The Deep Dive shapes the detail.

Want to sense-check the numbers first? Try our ROI calculator →

Client Reviews

Restaurant owners on working with us.

5.0★★★★★on Google
The Three Rooms team
★★★★★Google review

Consistently impressed

“They have supported my business since opening and I am consistently impressed with the professionalism and level of service they provide.”
Shohel Miah · Owner & Managing DirectorThree Rooms
The result · Local SEOPage 1 for “Indian restaurants Bedford”Read the case study →
Deshi Spice team with their award
★★★★★Google review

Winning awards

“The results speak for itself. Within 12 months I was winning awards, top 1 position on TripAdvisor, top page on Google. They take care of all the marketing and I would not choose any other company to work with.”
Managing DirectorDeshi Spice
The result · Review managementFrom TripAdvisor’s top 10 to #1Read the case study →
Chef Anwar Miah, Chaat Haus
★★★★★Google review

Everyone needs this

“I’ve been consulting with Dilly and his team for years. They’ve provided great insight into the digital field and always one step ahead with the marketing. Highly recommend!”
Anwar Miah · ChefChaat Haus
The work · Launch + contentA chef-led launch built around Chef Anwar Miah’s foodRead the case study →

Restaurant websites

A website that turns visitors into bookings

Built to rank on Google and to convert the people your ads send. Most restaurant sites look fine and leak bookings. Ours are built around the one job that matters.

  1. 1

    Turns visitors into bookings

    Booking and enquiry forms on every build, and your customer journey mapped and approved before we design a single page.

  2. 2

    Built to rank and to convert ads

    A fast, technically clean Webflow build, SEO-ready from launch, so search and ad traffic lands somewhere that converts.

  3. 3

    Live on time, on a fixed scope

    Features agreed in writing before the build starts, so there are no surprises on the timeline or the invoice.

Three ways to build

  • Brandedfrom £1,500Your brand, online fast. Up to 6 pages.
  • Bespoke£4,500Up to 12 pages, with content you can update.
  • Intelligentfrom £6,000Custom-built and connected to your booking, ordering or POS systems.

One-off fee. Copywriting included. Your domain stays in your name.

See website packages
The Olive Grove website
Bespoke build + SEO

The Olive Grove

Hunstanton, Norfolk

A seafront coffee and wine lounge, built Bespoke with SEO set up from launch so it could compete in search from day one.

Bazaar website
Bespoke build + relaunch

Bazaar

Middlesbrough

Website rebuilt for an Arab-French restaurant’s relaunch, with the Meta campaigns landing on it: 500k+ targeted reach and a 7% click-through rate.

Our services

Restaurant marketing services, under one roof.

From restaurant SEO and Google Ads to social media advertising, food photography, video and websites, every service is built for hospitality and works together to fill your tables.

A hotpot table spread at TAO Leeds, a Restaurant Genie client

Restaurant marketing, from people who know the trade

Hospitality only, since 2014.

We’re a UK restaurant marketing agency working only with restaurants and food businesses: restaurant SEO, Google Ads, social media advertising, food photography and video, and restaurant website design, all under one roof.

Our team brings 50+ years’ combined experience, so every channel is planned around how restaurants actually trade.

If you’re after more covers, not more likes, you’re in the right place.

Free, honest advice

Before you sign with anyone

These are the problems restaurant owners bring to us all too often, usually after going with the cheapest option. Use this as a checklist with any agency, including us. This guide will help you navigate the maze far better.

Red flags to watch for

“Guaranteed Page 1” or guaranteed results

No one controls Google or your customers. A guarantee usually means ranking for terms nobody searches, or a promise that quietly disappears.

Ask: What’s a realistic timeline, and how will I see progress each month?

You don’t own your accounts

If the agency owns your ad account, website, domain or social profiles, leaving means starting again from zero.

Ask: If we part ways, what do I keep? The answer should be everything.

A cut of your ad spend

When the fee is a percentage of spend, the agency earns more when you spend more, not when you get more bookings.

Ask: Is ad spend paid straight to Google and Meta from my own account?

A long lock-in from day one

A long minimum term protects the agency, not you. Good work should be the reason you stay.

Ask: What’s the minimum term, and what’s the notice period?

Sold by a senior, run by a junior

The person who wins your business often isn’t the one doing the work once you’ve signed.

Ask: Who exactly will run my account day to day?

Generalists who “do restaurants too”

Restaurant marketing runs on covers, quiet nights, seasons and local search. It’s a different job from selling products online.

Ask: Can I see named restaurant results, not industry averages?

View more red flags

General FAQs

How much does restaurant marketing cost?

Our plans start at £600 a month for Found (local SEO), £1,500 for Booked (SEO plus Google Ads) and £4,000 for Full House, all excluding VAT. Add-ons such as email marketing and review management can be added to any plan. Ad spend is paid directly to Google and Meta. Websites and launches are one-off projects.

Is there a fixed contract?

Found and Booked run month to month with one month’s written notice. Full House and any plan covering more than one location have a 3-month minimum, then continue month to month. A 3-month minimum may also be agreed on Found or Booked where it is written into your proposal. One-off builds need no ongoing contract after delivery. Prices are reviewed each April, with at least one month’s written notice of any change.

Do you take a percentage of ad spend?

No. Our management fee covers strategy, setup, campaign management, creative direction, optimisation and reporting. Ad spend is charged by Google and Meta directly to your account. We manage how it’s spent; we never take a cut of it.

Can you guarantee a first-page ranking?

No, and you should be wary of anyone who does. Guarantees usually mean tactics that break Google’s guidelines and put your site at risk. We use Google-approved methods, show you exactly what we’re doing and report your positions every month.

Can you get my restaurant recommended by ChatGPT and Google’s AI answers?

We work on it as part of our SEO. AI search tools favour restaurants with accurate, consistent information, strong reviews, structured data and clear answers on their website. We build all of those. Nobody can guarantee what an AI tool recommends, and we won’t pretend otherwise. How AI SEO works.

Do you only work with restaurants?

Yes. Since 2014 we’ve worked only with restaurants and food businesses, from single independents to multi-site groups and franchises. Every plan is built for hospitality, not adapted from a generic agency package.

View all FAQs

Not sure which route is right for your restaurant? Book a 20-minute call and we’ll give you a straight answer, even if that means we’re not the right fit.

Book a call

Talk to Restaurant Genie

Let’s fill your tables.

Share a few details and we’ll come back with the right next step, usually a 20-minute qualifying call.

★★★★★5.0 on Google
Book a call
  • Marketing restaurants since 2014
  • Google Partner & Meta Business Partner
  • 100+ client partnerships across the UK
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