Search Engine Optimisation for restaurants.
A short interview with owner and managing director Shohel Miah of Three Rooms, Bedfordshire, UK.
Here is what SEO can do
Track the progress from day one...
SEO (Search Engine Optimisation) is the process of optimising a website to rank higher on online search engines like Google and Bing. SEO uses a number of methods to achieve this result, ultimately boosting your ranking presence online.
If your online business presence is important, then is it essential to be higher up on these search engines. One option is to pay search engines for a paid ad which can be costly depending on the popularity of the product/ service keyword. This is where SEO comes in
Close to 70% of consumers searching for a product/ service online will not click past the first page on a Google. SEO helps you to reach that position. Once there, you can bring in more traffic to your website and ultimately drive more sales to your business.
No. Some agencies may guarantee a first page result and if so, it is most likely using 'Black Hat' techniques which go against rules set out by 'Google'. This can lead to a website being penalized and struck off Google's search engine.We will always keep you informed and update you with everything we do, so you know exactly what you are getting. We build your website presence and reputation through organic and Google approved methods and guidelines.
We see typically see results between 4-7 months (reaching a first page result) for multiple keywords. Much of this does depend on the level of competition for the keyword amongst other factors (if the website has been penalised in the past, how long it has been active etc)
When you break down SEO methods, it is a very simple process and there is a vast amount of learning resources out there. We would recommend the following:
https://support.google.com/webmasters/answer/6001102http://moz.com/learn/seo
Google Anayltics is an advanced tool which allows us to analyse the data your website is collecting. We process all this information for you in a language that is understandable. Giving you a breakdown of your performance each month such as how many people you are attracting and how well you are performing for each keyword.
Using Google Analytics, we give you a monthly breakdown of your websites' performance. This includes data such as how many people you are attracting and how well you are performing for each keyword.
Social Media is a great way to boost your SEO and having an active social networking page helps. We integrate your social media feeds into your existing website and interconnect all your social media feeds for you.
Having websites which link to yours is essential for healthy SEO. One part of this, being a business is to be on all the major business directories. We increase the links going to your website by adding you to these directories as well as keeping it up to date.
Link Building is simply having external sites 'link' to yours. There are different strategies to achieve this but in essence your site should be linked to credible and relative sites. This increases the reputation of the site and Google takes this into account. We form a tailored strategy to ensure we get you in the right sites.
Assess your website using audit tools to identify any problems effecting the performance of your website
Perform a deep a website scan of your competitors site and assess use the information to develop a unique strategy to help your website grow
Using Googles' 'Keyword Planner', we can identify the most common search terms that are related to your product/ service when a customer is searching for you online
Keyword Research.
Titles, meta tags - In order for Google to read your website effectively , everything must be labeled and defined. Titles must be addressed as 'Titles' and so forth. Furthermore we ensure the tags and descriptions are correctly optimised, which is an essential part of the SEO process.
We set up Google Places for you which allows your business to show up on Google Maps, making it easier for customers to be find your business
We submit your website to Google to be verified. Once verified it will start to gather information for your website which leads us to Google Analytics.